On the weekend I read this business article about using cultural metaphors in marketing. One of the case studies the article write about was when Nestle took instant coffee to Japan in the 70's and how they couldn't convince people to replace tea with coffee because there was no strong cultural reference point to coffee. What Nestle did was introduce a range of coffee flavoured ice creams and deserts so that when the kids got older coffee became a drink they wanted.
Well, now it appears the highly evolved sex industry in Japan was just a front for an ice cream company. that's right; all those crazy Japanese fetishes were just so kids could get used to sticking a dick shaped ice cream in their mouth. Personally I would have just changed the shape of the product.
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