Feel the curves!

Don't let anyone tell you we aren't right up on current events. Just because something happenned 10 years ago doesn't mean we won't report it here.

Coca-Cola has dumped thousands of posters from its new advertising campaign after a graphic sexual image was found hidden in the picture.

The poster shows a cartoon interpretation of a Coke bottle sitting on a bed of ice under the words "Feel The Curves!!". But an image, apparently depicting oral sex and which is only obvious by looking carefully, has been painted inside one icecube in one corner of the picture. Thousands of posters had been distributed to hotels and bottle shops across Sydney before the mistake was discovered by Coca-Cola management 10 days ago.

The company admitted yesterday it was embarrassed by revelation of the oversight. The president of the Australian marketing arm, Coca-Cola South Pacific, Mr Mike Bascle, said the action of the artist was "quite irresponsible and not amusing". The artwork was commissioned in May this year and designed by a small graphic design firm contracted by the soft drink giant.

A $200,000 campaign was created to promote the reintroduction of Coke's original contoured bottle shape. It was designed to appeal to young Coke drinkers who would not have grown up with the famous bottle shape. It was initially destined for 120,000 outlets across Sydney.

Kind of makes you thirsty.

Sources: Snopes.com and The Adelaide Advertiser 'Porn' Poster Upsets Coke, 30 August 1995.